The US fried chicken craze is transforming British takeaways, but what does this trend mean for traditional British takeaways? The popularity of US-style fried chicken is a TikTok phenomenon, with young consumers driving the trend. Chicken shops are opening at a faster rate than all other fast food outlets, and the number of chicken shops has been growing in the UK with the entry of US chains. This trend is forcing many fish and chip shops to diversify, as the appeal of multi-flavoured chicken meals is rising. However, not every business pivoting to fried chicken is a guaranteed winner, as the market is crowded with large chains. Despite the competition, independent chicken spots like Ragin' Bird in Leicester are thriving, attracting customers with their unique flavors and affordability. Food trends come and go, but fans are confident that fried chicken is here to stay.
